Our job with The Kia EV6 Electric Experience was to invite customers to a product launch with high production values, unprecedented access to a prototype EV6 and a detailed and engaging presentation.View Project
Fusion's task was to drive awareness of the Hyundai brand, their latest electrified product range, and cement them as a leader in EV. We did this through thought-provoking design, a test drive programme, and lead generation for the network.View Project
A series of exclusive concourse events to showcase the Alpine brand and product to an audience of high net worth individuals.View Project
The ability for a consumer to explore and connect with a brand from the comfort of their home is more important than ever. That's why we designed Virtual Showroom.View Project
When Kia asked us to come up with some ideas for a fleet event, we decided to rethink our approach. Traditional fleet events tend to be bolted onto an existing retail tour, designating a day at the beginning or end of the tour for fleet customers...View Project
Fully Charged LIVE is the UK’s primary clean energy and electric vehicle show, now in its second year. Appealing to an ever-growing audience of EV enthusiasts and clean energy tech fans, Fully Charged LIVE is ideally positioned to support Nissan’...View Project
Renault currently has the largest range of electric commercial vehicles of any manufacturer. The launch of the new Master Z.E. triggered a desire to create a dedicated space for a showcase, to highlight the newest model and explain the electric ec...View Project
Nissan’s suite of Intelligent Mobility technologies is growing at a vast rate. Consumers are now familiar with driver aids such as Intelligent Lane Departure Warning or Intelligent Adaptive Cruise Control, but Nissan sees itself as a services prov...View Project
The All-New Nissan Micra arrived in 2017, with a completely new design and a host of new technologies. Most significant of these were the BOSE Personal 360 Sound System (featuring speakers in the driver’s headrest) and Nissan’s brace of Intelligen...View Project
Everyone knows someone who’s owned a Clio. A true icon of the automotive world, the Clio nameplate represents its own brand, distinct from the association of the manufacturer, which is a rare thing to achieve. The challenge Renault presented to F...View Project
The launch of Renault’s newest performance hatch, the Megane R.S., prompted much anticipation around how we could activate it. The solution was a multi-channel campaign, bridging the gap between the inaugural Speedmachine Festival in May and the F...View Project
For several years now, we have attended the Caravan, Camping & Motorhome Show at the NEC, on behalf of Hyundai. With a range of vehicles appropriate for towing, Hyundai also secured the exclusive sponsorship of the live Towing Demonstration area...View Project
The Kia Stinger represents a new direction with the brand, entering the performance fastback segment of the market for the first time. Fusion’s task was two-fold: design, build and manage a stand in the busy concourse of Waterloo station; and crea...View Project
The American retail phenomenon that is Black Friday has well and truly landed on our shores. Originally a way for the electronics retail industry to clear stock before the Christmas rush, it has grown into a sales event for all sectors. This scena...View Project
Our task for designjunction was to raise awareness and drive credibility for Renault design and ease of use, as well as promoting their partnership with Central Saint Martins (CSM) MA Industrial Design students. This was achieved using a multi-fac...View Project
When approached to organise an event involving Ferraris, Bentleys and an empty proving ground, people are always willing to help, surprisingly. This was our proposal to help HR Owen’s group of ultra-premium automotive dealerships reach their custo...View Project
By way of promoting Nissan’s sponsorship of Team GB at the Olympics and Paralympics, Fusion designed and built a multi-sensory interactive stand for Chris Evans’ CarFest North and South...View Project
Planned as a reward for the highest-performing dealers in Hyundai’s UK network, Fusion has managed several Incentive Travel trips across Europe. A tailored, cultural visit to iconic cities, a wide range of organised activities are proposed for del...View Project
In its 2nd year of headline sponsorship, Renault’s presence at Clerkenwell Design Week in 2016 brought fresh innovation and storytelling. Fusion had negotiated a collaboration with Central Saint Martins MA(Hons) Industrial Design students, engagin...View Project
Fully Charged LIVE is the UK’s primary clean energy and electric vehicle show, now in its second year. Appealing to an ever-growing audience of EV enthusiasts and clean energy tech fans, Fully Charged LIVE is ideally positioned to support Nissan’s business objectives of EV and tech leadership and raising awareness of energy services.
As the sponsor of the GigaTheatre, Nissan had prime brand positioning inside the space reserved for various tech talks and insights from industry pioneers.
We surpassed all lead and test drive targets, helping to deliver over 150 test drives in 3 days, and taking nearly 300 leads from private buyers and fleet decision makers.