Our task for designjunction was to raise awareness and drive credibility for Renault design and ease of use, as well as promoting their partnership with Central Saint Martins (CSM) MA Industrial Design students.
This was achieved using a multi-faceted interactive presence, housed in a bespoke 2-tier structure. On the ground floor, we showcased the 3 CSM finalists’ work, including the winner’s physical model (built at Renault’s design HQ in France). Upstairs, we featured the stunning TreZor concept car, for which we designed a ground-breaking mixed reality experience using Microsoft Hololens, allowing users to learn more about the under-the-skin details of this extraordinary car.
Outside, we designed a live demonstration of parametric design – an algorithmic process using maths to create patterns and extrusions.
In all, 229,000 people walked by our stand, with nearly 25,000 of those joining us on the stand to engage.