The All-New Nissan Micra arrived in 2017, with a completely new design and a host of new technologies. Most significant of these were the BOSE Personal 360 Sound System (featuring speakers in the driver’s headrest) and Nissan’s brace of Intelligent Mobility technologies.
Fusion’s task was to organise and manage a nationwide tour, featuring an interactive stand. We filmed a 360 VR video to highlight the Intelligent Mobility features; the main structure of our stand was designed to act like an acoustic chamber, allowing us to channel sound through BOSE speakers inside the structure, but with minimal audio heard beyond the walls of the structure; and guests were encouraged to spec ‘their’ Micra using an app.
Our Nissan Micra experiential tour was awarded winner of the 2018 Opal Award for Experiential Campaigns in Multiple Locations.