Renault currently has the largest range of electric commercial vehicles of any manufacturer. The launch of the new Master Z.E. triggered a desire to create a dedicated space for a showcase, to highlight the newest model and explain the electric ecosystem with more clarity.
The decision was made to create a pop-up store, a bespoke space within a busy retail environment where we could tell our story. The EV Experience Centre in Milton Keynes was the perfect location, providing excellent visitor numbers with an established source of information on electric vehicles.
Fusion designed the whole store, featuring two ‘roadways’ for the display vehicles, a social media interaction featuring a loved-up Twizy (to coincide with Valentine’s Day), and a vast array of technical and infrastructure information, all wrapped up in a playful hand-drawn creative style.
To further amplify the reach of our store, we also took a promotional space in the main thoroughfare of the centre, featuring a Master Z.E. and Twizy Cargo to drive interest.
We also used the store as a training base, conducting product training to dealers and fleet managers.