Not many things attract attention like a convoy of 70 Renault Twingos. To promote Renault’s partnership with car rental company Hertz and music platform Spotify, Fusion planned a road trip en masse around key points in London. Prospects were targeted and profiled according to their listening habits.
The 70-strong convoy then divided into guerrilla groups to promote a Spotify Secret Gig with Katy B across several high-footfall locations, and further advocate the benefits of a Twingo for short-term rental.
Personnel • Comms Process • Data Capture • Planning & Logistics • Professional Driving & Chauffering