KIA Soul Ready to Roll


To celebrate the launch of the All-New Kia Soul crossover, Fusion designed and built a 1000sq.m flagship interactive stand in Westfield London’s main atrium.  Undoubted star of the stand was our 10m high Dream Chute slide, which featured a motion-triggered reaction cam to capture the exit of the slide.


We also incorporated a full hair and makeup boutique, radio-controlled racing track, Xbox Kinect gaming and a touchscreen graffiti booth, encouraging guests to ‘tag’ their own Kia Soul.


In total we achieved over 9000 personal engagements with the car, helping to amplify the creative in the ‘Ready to Roll’ TV advert.


Stand Design Stand Build Management Personnel Comms Process Data Capture Planning & Logistics