Unveiling of the Renault TreZor concept car
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor

Kia Fleet Roadshow

Kia Motors UK

When Kia asked us to come up with some ideas for a fleet event, we decided to rethink our approach. Traditional fleet events tend to be bolted onto an existing retail tour, designating a day at the beginning or end of the tour for fleet customers. This generally makes for a cost-effective way of introducing a car to a different audience. The issue with this is our customers’ availability. Fleet buyers have very little time, and travelling to a venue can be prohibitively time-consuming.

 

Fusion’s solution was a double-header. Not only would we create a series of dedicated ‘hero’ events at central locations, but we’d use the downtime between them to schedule SME business visits. This flexible approach allowed many more appointments for a time-poor audience.

 

Road routes were designed to highlight USPs, features and benefits of the range, and over 5 weeks we delivered nearly 700 test drives.

Services

Contact Management Centre Location Sourcing Personnel Planning & Logistics Test Drive Management Appointment Scheduling

Unveiling of the Renault TreZor concept car
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Unveiling of the Renault TreZor concept car
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Unveiling of the Renault TreZor concept car
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Unveiling of the Renault TreZor concept car
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor
Bespoke augmented reality application showcasing highlighted areas of the Renault TreZor