When Hyundai decided to enter the supremely competitive hot hatch market, the resulting i30 N was critically acclaimed for its considerable spec, delicate but precise handling and high levels of driver feedback. Knowing the UK is one of the strongest hot hatch markets in the world, the London Motor Show was the perfect opportunity to put the car in front of its audience for the first time.
Fusion’s stand concept was simple but effective – make the i30 N the focus, and introduce some gamification and lead generation. The Arch received a motorsport makeover, the Petrol Heads characters from the TV adverts came to life on stand, and we brought a fastest lap simulator for a chance to impress the impressionable.
The simulator featured the Hyundai i20 WRC in various liveries, allowing visitors to set a lap time in their livery of choice, and provided social media opportunities to share this content.
The show welcomed over 32,000 people, 250 of whom took part in our simulator challenge, and we surpassed our targets for leads, brochure requests and test drive requests.
Stand Design • Personnel • Planning & Logistics • eSports Competition • Auditions for Petrol Heads