Fusion’s experience with dealer events is formidable. We use a combination of industry-experienced staff, innovative ideas and custom-designed event equipment to manage and deliver over 1000 events in 2017, across 3 major accounts. Our client accounts achieve approximately 55% dealership utilisation, an increase of over 30% of the network over a period of 3 years. Our unique Specialist Drivers help to achieve sales conversions of up to 66%, compared to 25% to 30% for the industry average.
The beating heart of any large-scale project, Event Production encompasses what is traditionally known as Event Management, but supercharges this with an armoury of other skills.
As a multi-faceted events agency, our work comes in all shapes and sizes. Event Production are involved from the very moment a project lands. From initial concepts through budget planning, strategy and project management, all the way to onsite rigging, stand management and post-campaign analysis, Event Production is the most consistently-involved department in any project.
As a client, you’ll communicate through your dedicated Account Manager. But sometimes we know there’s no substitute for speaking directly to the specialists, so our Event Production team are on-hand, should you need them.
Fusion’s extensive experience in the automotive sector means we know what it takes to be a great Account Manager. Personable, approachable and pragmatic, they build strong relationships with our clients to ensure the highest standards of communication.
Their role is to interpret a brief from a client, which is then disseminated amongst the various teams within Fusion. In most cases they remain the sole contact for the client, making Account Management the bridge between them and the specialists.
Time management is also critical in this role, and Fusion’s diligent approach to project planning enables the maximum working time is spent on each project, dovetailed together in the mother of all Gantt charts.
Fusion (noun): the process or result of joining two or more things together to form a single entity.
When Fusion’s Chairman and Founder Geoff Mason was working as a freelance event consultant in the late 1980s, he saw an opportunity with one of his clients. Shareholder conferences were traditionally held in large corporate venues, devoid of character and relevance. Geoff saw things differently. Since his client was a huge conglomerate of hundreds of smaller companies, he suggested they each deploy their own skills to create the event. Instead of sourcing an immaculate venue, he found a much cheaper, scruffier building. The various client-owned companies then stripped and refitted the interior, provided the catering and installed the AV; giving the shareholders a genuine taste of what they were a part of.
This event caught the imagination of Porsche Cars GB, who wanted a fresh approach to car launches. Race circuits had become the predictable staple for launching a car. Fusion’s idea was to deviate from convention again, this time hiring the exclusive use of a private vehicle testing facility to use as a dynamic showground for the new model. This idea grew year upon year, with Fusion commissioning a dedicated events hub at Millbrook (originally called The Fusion Centre, it is now named The Concept Centre) and running events for Porsche, Audi, Vauxhall and a host of others throughout the 90s.
Alongside this, Fusion innovated in other ways. Driving Ambition was the first multi-activity event of its kind, blending 10 activities together in a synchronous and simultaneous grid. We allowed customers to take control of a Robinson R22 helicopter within 2 minutes of them being in the air. We plunged Land Rovers into bonnet-level water, and we gave spine-tingling laps alongside seasoned racing drivers. Alongside our friend Tony Greville, Fusion developed Company Car In Action – because the British Motor Show didn’t allow any driving. We became the second-ever entity to close Casino Square in Monaco for a private event (the first being Bernie Ecclestone). We closed the Champs Elysees for the same reason. We managed the first ever Gumball 3000. You get the picture.
Fusion was born of the same philosophy that drives us today – to do things differently, to challenge conventional thinking and to always think about a brand from the customer’s perspective. When the rest are zigging, and you think it’s time to zag, we’d be delighted to help.
Catalyst is the design studio within Fusion.
Our diverse team of creatives are all multi-skilled designers, chosen equally for their innovation and technical ability. This gives our clients a unique advantage: the designers working on their campaign are sharing an office with their Production, Fabrication and Account Management counterparts, making each proposal more cohesive, and faster.
As well as graphic design and large-format print setup, we also have specialism in digital design, communications, vehicle liveries, video editing and composition, animation, 3D modelling and visualisation, sound design, Virtual Reality, Augmented Reality and Mixed Reality.
We work through the design phases with transparency, so we always share early sketches with clients and encourage their feedback along the way.
Our Fabrication team are specialists in materials, manufacturing and product design. When we are tasked with designing a specific piece of equipment, be it an illuminated, cantilevered reception desk or a new type of display banner, Fabrications are the go-to guys. Designers in Catalyst work closely with Fabrication to develop equipment which is beautiful, and engineered to perform under the required conditions.
The Fab Lab (no-one calls it that) is also responsible for managing the design and build of Mobile Exhibition Units. Fusion has now designed several MEUs for its clients, pushing the envelope in an otherwise-predicable landscape. The type-classification and weight distribution govern the road-worthiness, whilst stylish design and a practical internal layout ensure the brand objectives are met every time.
We don’t outsource the operational logistics. Fusion manages four satellite warehouse facilities equating to almost 24,000sq.ft of storage space, using a bespoke, electronic asset management system. But to us, operational excellence is more than this. Our team eagerly dedicate hours of their time analysing data and measuring post-event campaign returns, ensuring that all outputs integrate seamlessly back in to your internal management systems.
We at Fusion have always been supportive of various good causes and charities over the years. Each year we nominate a charity or good cause to focus our efforts on throughout the year.
Three charities were suggested, and each employee voted for their favourite.
The chosen charity for 2019 is Mind.
“At Mind, we provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won't give up until everyone experiencing a mental health problem gets support and respect.”
The Fusion Charity Squad have started planning some fundraising ideas for the year ahead, but keep an eye out on Fusion’s Twitter for more details.
Fusion is a full-service agency, in the truest sense of the phrase.
We establish close relationships with our clients to help them strategise the most cohesive, intelligent marketing campaigns.
We listen to our clients intently, but challenge them if we see a better way.
We actively bring skill-sets in-house, meaning we can be more collaborative and faster.
We encourage close relationships with other agencies to make campaigns more consistent and relevant.
We provide the following services for our clients: