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• 

  Audi A6/A7 CLT

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  Client:
  Audi UK

  Location:
  Munich, Germany

  Description:
  Central Launch Training (CLT) is an Audi AG mandated programme, used as a platform for new product training. Fusion were responsible for the most premium delegate experience.

  Statistics:
  1000 Delegates, 2 Weeks
  95% rated Very Good or Excellent

• 

  Naughty S60 Track Days

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  Client:
  Volvo Car UK

  Location:
  8 Tracks, United Kingdom

  Description:
  To launch the most dynamically-adept Volvo ever, Fusion devised a series of exclusive track days, which brought the ‘Naughty S60′ ATL campaign to life.

  Statistics:
  1000 places, 13000 applicants
  6324 lift-off oversteer demos

• 

  RBS Covered Warrants Conference

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  Client:
  Royal Bank of Scotland

  Location:
  Vinopolis, London

  Description:
  Product launch for a suite of Covered Warrants, Certificates and ETCs to brokers and IFAs, on behalf of the Equity Derivatives Sales division of RBS.

  Key Facts:
  86% rated Very Good/Excellent
  Guest speaker: Jim Rogers

• 

  Ford Focus European Launch

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  Client:
  Ford USA

  Location:
  Europe

  Description:
  The Focus Global Test Drive was activated by Team Detroit in North America, and Fusion were appointed as the European agency to execute this component across 12 European countries.

  Statistics:
  11 million online impressions
  3000 online video applications

• 

  Infiniti M European Launch

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  Client:
  Infiniti Europe

  Location:
  Barcelona, Spain

  Description:
  Within the very competitive E-segment, Infiniti needed to build confidence in the new Infiniti M with all customer-facing staff across Europe.

  Key Facts:
  Product Training, no PowerPoint!
  Application of Knowledge back at dealership

• 

  Volvo C30 Boutique

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  Client:
  Volvo Car UK

  Location:
  The Mailbox, Birmingham

  Description:
  We built a C30 Boutique in two retail units within The Mailbox to launch the Volvo C30, creating a unique touchpoint for consumers and dealers alike.

  Key Facts:
  944 Tailored Leads
  2 Display Cars Positioned Upstairs (somehow…)

• 

  Specialist Demonstrator Programme

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  Client:
  Various

  Location:
  United Kingdom

  Description:
  A unique programme designed to maximise sales conversion. Specialist Demonstrators provide the most persuasive test drive experience.

  Statistics:
  67% Sales Conversion
  £78 cost per test drive

• 

  Renault Ride & Drive

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  Client:
  Renault UK

  Location:
  United Kingdom

  Description:
  Renault commissioned Fusion to deploy an 8-week roadshow across the UK for 4 consecutive years, involving over 40 test-drive cars and 40 brand ambassadors.

  Statistics:
  14,000 test drives in 8 weeks
  Over 30,000 pre-invited attendees

• 

  Riding Reinvented European Tour

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  Client:
  BRP Can-Am

  Location:
  United Kingdom, France, Spain, Austria, Germany, Netherlands, Belgium

  Description:
  Fusion was tasked with developing a persuasive test ride experience in both the RS Sports range and the RT Tourer.

  Statistics:
  3554 Event Registrations
  82% Attendance

• 

  Mazda Goodwood 2011

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  Client:
  Mazda

  Location:
  Goodwood Festival of Speed, United Kingdom

  Description:
  Our 2011 Goodwood stand drew inspiration from the iconic 787B Le Mans-winning race car, as well as Mazda’s established heritage in innovation.

  Key Facts:
  100% increase in stand footfall over 2010
  Graphics embracing Mazda’s new Primary Brand Campaign

• 

  Volvo Freedom

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  Client:
  Volvo Cars UK

  Location:
  United Kingdom

  Description:
  Freedom provides the opportunity to experience the Volvo range without the pressure of a sales person. Each unaccompanied test drive lasts 45mins in length at exclusive venues across the UK.

  Statistics:
  10730 test drives in 3 years
  68% non-Volvo prospects

• 

  Mazda Goodwood 2010

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  Client:
  Mazda

  Location:
  Goodwood Festival of Speed, United Kingdom

  Description:
  For the last 5 years, Mazda, a long-standing client of ours, have appointed Fusion to design their display stand at the Goodwood Festival of Speed.

  Statistics:
  5000 Unique MX-5 Images
  Design approved by Scalextric