Everyone knows someone who’s owned a Clio. A true icon of the automotive world, the Clio nameplate represents its own brand, distinct from the association of the manufacturer, which is a rare thing to achieve. The challenge Renault presented to Fusion was to create an event to reinvigorate and repurpose the ‘essence of Clio’ derived over the past 25 years since its inception.
Our idea was a pop-up shop, dressed and themed entirely from the 90s. With a number of children of the 90s working in the Fusion offices, suggestions came thick and fast. Alongside a current Clio and a beautiful original example, we brought in a Polaroid photo booth, 90s furniture, a DJ playing contemporary beats, Twister, an original PlayStation and dance mat, a 90s bedroom set including props and posters, a nail bar, contemporary catering choices and even a Tamagotchi!
The Clio Play – Pause - Rewind experience toured through 3 iterations – a stylish pop-up in Holborn, a high-street store takeover in The Bullring and a stand at Stylist Live in Manchester.
The tour achieved great results, exceeding our KPI targets. Nearly 8000 people interacted with the experience, and working with PR agency Eulogy helped deliver huge social media impact too, through their use of influencers.
